About Rich

Hello and welcome to the Natural Fitness Network. My name is Rich Serpa and I am a husband, father, current sales executive for a financial software company. I am currently a Ruby Team Beachbody coach and a P90X Certified Instructor.  It is also very important for me to lead by example with regards to my children who are both multi-sport athletes. I want them to continue to grow up fit and healthy. It also feels good to   know that in addition to teaching my children about the benefits of leading a healthy lifestyle, they are also witnessing how great it is to help others do the same.

I’m grateful to have the chance to mentor you through the many opportunities Team Beachbody offers. This company and its fitness programs and nutritional supplements have had a life changing effect on my life. They have also educated and showed me how to best exercise and eat so that I can live a healthy, active, fun life of fitness and share it with family and friends!

My Story

I have been studying and training in the martial arts for a little over 22 years (I started April 16th 1990). P90X_3DLogo_Certif_Shadow Through those years I have studied various forms although my first discipline was in Isshin Ryu Karate (which I still train in), which is primarily a stand up striking style if you will. Several years ago, wishing to add another element to my martial arts development, I began training in Brazilian Jiu Jitsu which is type of grappling art, more in the way of ground fighting as opposed to the aforementioned stand up style.  About 2 years ago I started to notice that I felt as if I was slowing down a step.  Often times I found myself competing in training and competition with guys that were 10 years younger than me and in many cases even half my age.  Between the more intense workout and doing so at a relatively advanced age, I was starting to feel it.  This is when I decided to change things up in my diet and workout routine and try the P90X diet and training program as well as Shakeology. I had followed the program pretty much to the letter and the results were dramatic.


Not too long after that I also did another Beachbody program called Rev Abs and immediately followed that up with their detox and cleans program called Ultimate Reset.  I wanted to share with you the results of these stages.  They say, “A picture is worth a thousand words”.   The first pictures were taken on August 1st of 2011, the day after I have gotten back from vacation and weighed 192 LBs.  At this point I “thought” I was already in pretty good shape.  Clearly a case of “I didn’t know what I didn’t know.”  It’s slightly embarrassing to even look at these pictures now knowing what I know now and what I thought then.


I am now in the best shape of my life and look forward to helping you reach your goals. I want you to feel healthy, fit, and have a sense of achievement.


Coaching is a way of paying it forward. Coaching has been very gratifying and I enjoy encouraging people. No matter who you are and where you are in your process we will work together.

I look forward to coaching you. Coaching is all about attitude! If you think might be interested in being a coach on our team, please reach out to us.  We’d love to help change lives with you! Let’s do this together.  Decide.


I encourage our Coaches to work together as a team. While I am based in New Jersey, I have Coaches on our team from all over the the United States, and I am showing them how to do precisely the same thing. Please let me know if you would like to know more information about other Natural Fitness Network Coaches in other Cities in the United States.

 Repeatable Systems

We utilize a wide variety of strategies, both face to face and via the web. We have both print, digital and internet resources that are available for your use to build your business.  There is no cost to use these resources.  Our desire is to help make you an independent Diamond Coach as quickly as possible. For that to happen, you need to have a proven system that is easy and effective to duplicate.  We will provide you with these tested systems that have been proven to be the best practices to help you become successful in growing your business.

 Commitment to Our Coaches

As one of our Coaches, our commitment to you is to make these services and concepts available to you along with the necessary advice to execute them to make your business prosper.  We know and understand that the support of your upline Coach is paramount and key to a successful business. By leading by example with this commitment to you, and helping you to be successful, we believe you will pay that forward and make provide the same commitment to your downline Coaches as they they become part of your team.

I encourage you to contact me if you have any questions about how I can help you with your own health and fitness goals or about the Team Beachbody Coaching business opportunity.  I am always looking for people to join my team – I’d love to hear from you !